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The Real In Real Estate

Cloud-based brokerages ARE the future of our industry!

And if we are being honest, they are a better fit for MOST of the agent businesses than brick & mortar, franchise-based brokerages.

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Lower Cap & Splits

One of the most apparent benefits of joining a cloud-based brokerage like REAL broker, is their fees to the agent are significantly less than franchise-based brokerages. Because REAL Broker, LLC is a national company and supports its agents directly, they do not have to pay for MANY expenses franchise-based brokerages do such as Office Space, Office Staff, Office Manager, Regional Manager Fees, and Franchise Fees.

THIS is why REAL is able only to charge its agents a $12,000-a-year cap.

Build Your Business

Build your real estate business with Real's great splits & tech tools — no office required.

No Brokers Office Access

Giving up your broker’s office and access to their conference rooms is one of the obvious trade-offs for using an online brokerage. But we would say 2020 has taught us, and probably you as well, that we DON’T NEED our broker’s office to be successful. We don’t spend long commute hours to and from the office anymore. And, we don’t have unnecessary meetings and training that get roped into attending.

We Earn REAL Stock

By making ALL of us part owners in the company, REAL makes all of its agents invested in the growth of the company. This also helps foster a sense of community and collaboration. If I help other agents succeed, the company does better and my stocks are worth more money. It’s that simple. Owning stock in a company in which we have an actual influence on the price motivates us to DO WHAT WE LOVE.

HUGE Revenue Share Potential

REAL is NOT the first brokerage to offer a revenue share program for attracting new agents. Keller Williams adopted a similar program in the early 2000s, leading to them growing into the largest brokerage in the world by agent count. But REAL aims to have the best revenue share program, which is the MOST PROFITABLE for agents.

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Next Steps With REAL

If you are ready to join and don’t have a sponsor yet, I would love to be your sponsor in the company at no additional cost to you and I will then have a vested interest in your success at REAL.

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